Designing Polygon Health’s AI-powered marketplace from 0 - 1
Project & Role
UX Designer, Fall '23 Internship
Collaborating with PM and Eng Team
Collaborating with PM and Eng Team
The final set of screens for the MVP marketplace feature
Polygon Health is an AI-powered tool that allows rare disease patients to access their health records and insights, all in one place.
Designing a marketplace from the ground-up by:
- Providing users an easy way to find insights on conditions and match them with clinical trials
- Making health data tools more approachable and trustworthy
- And ultimately, grow product user base
A competitive analysis of digital health tools
And keeping in mind the MVP constraints...
Polygon Health was in an MVP state within an emerging market that didn’t have clear bounds yet.
Some constraints we considered:
Some constraints we considered:
- User base of patients with rare conditions
- Rough product state (MVP)
- Data privacy and user trust
- User accessibility (health and tech literacy)
- No user research pipeline
Building out the marketplace system diagram
This was our value proposition - to connect users with their clinical health data to capitalize on them for insights, the latest research and trials relevant to their rare disease condition.
The system model of our product feature
Designing the match-making experience
After defining the key components of this experience, I explored the following approaches to help users match with clinical trials.
Carousel Concept
Pros:
- Accessible prompts
- Contextual info
Cons:
- Not all features accessible
- Accessible prompts
- Contextual info
Cons:
- Not all features accessible
Wizard Concept
Pros:
- Quick, easy symbols
- Isn’t conducive to “Inbox”
Cons:
- No context
- Quick, easy symbols
- Isn’t conducive to “Inbox”
Cons:
- No context
The carousel concept was chosen to match patients with trials and data
...due to contextual information affordances and smoother usability.
The core form submission user flow for the MVP
And we soft-launched our feature, and I drove in-depth user testing to gain insights
I took the initiative to design and conduct my own observation and A/B testing on our target user group to see if my solutions were effective.
Testing revealed several changes to make.
Testing revealed several changes to make.
Change 1:
Action cards
Action cards
Problem:
Tech literacy was a concern with the users.
Solution:
The carousel concept was changed to include more description, and allow simple vertical scrolling interactions.The title cards were also moved below the inbox bar to keep with the conceptual inbox model.
Tech literacy was a concern with the users.
Solution:
The carousel concept was changed to include more description, and allow simple vertical scrolling interactions.The title cards were also moved below the inbox bar to keep with the conceptual inbox model.
Change 2:
Pop-ups and suggestions
Pop-ups and suggestions
Problem:
User testing revealed that users don’t always know what to ask, and the user journey from journal to understanding data was complex.
Solution:
Different user generated suggestions were added, and connectivity between the 3 types of features was added.
User testing revealed that users don’t always know what to ask, and the user journey from journal to understanding data was complex.
Solution:
Different user generated suggestions were added, and connectivity between the 3 types of features was added.
Change 3:
Onboarding
Onboarding
Problem:
Health literacy was also an issue. Users expressed confusion on different terms.
Solution:
Different tooltips and information pages were added as onboarding on-the-go.
Health literacy was also an issue. Users expressed confusion on different terms.
Solution:
Different tooltips and information pages were added as onboarding on-the-go.
Feature is released to the public
I was able to drive user-validated changes to the MVP, and we released a newly iterated feature to the public.
A solution that spoke to rare disease patients
"
Super simple and easy to use, and brought me to next questions I hadn’t even thought of..."
North Star Ideas
Exploring future directions for the product with a focus on enhanced form submissions and expanded use cases to improve precision, insights, and collaboration.
North Star #1:
AI-Powered Precision Matchmaking
North Star #2:
AI-Powered Health Insights
North Star #3:
Patient and Provider Forums for Open Collaboration
Moving Forward
I'm super grateful that I was able to work on a project to drive impact for people with rare disease conditions.
The startup environment taught me how take ownership of my role and to take initiative. I designed and conducted my own user testing. I kept in dialogue with potential users. I made the case to push product agendas.
Huge thanks to Weilin and the rest of the team at Polygon Health for the experience and mentorship!
The startup environment taught me how take ownership of my role and to take initiative. I designed and conducted my own user testing. I kept in dialogue with potential users. I made the case to push product agendas.
Huge thanks to Weilin and the rest of the team at Polygon Health for the experience and mentorship!